Die Grundprinzipien der Online-Werbung
Die Grundprinzipien der Online-Werbung
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The main advantage that RTB offers to both publishers and advertisers is efficiency — as an automated process, RTB eliminates the negotiations involved in traditional ad deals and significantly reduces the time it takes to buy and sell inventory.
If you’ve ever been near a TV or computer, you’ve seen an ad for QuickenLoans. This programmatic ad giant runs ads on social networks, TV stations, and websites. Take a look at two of its ads below:
Even with a small budget, your marketing dollars can go a long way toward reaching your target audience and increasing awareness of your product or service.
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A programmatic ad agency will typically use a DSP on your behalf to deliver targeted, effective results on your programmatic ad campaigns.
Further, Performance TV allows you to track the entire customer journey with Verified Visits™ technology. This model allows advertisers to see how a customer behaves after watching the ad—from visiting and engaging the website to making a purchase—regardless of what device they use to take their next steps.
Programmatic advertising involves buying and selling digital inventory using automated technology. RTB is a specific type of ad inventory buying that uses automated Tatsächlich-time auctions to sell impressions.
DSPs provide advertisers with a wide Sortiment of features – access to large ad inventory, precise targeting of users, single dashboard to manage campaigns across many different networks, Ehrlich-time bidding on ads, their tracking and sophisticated ad optimization.
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Related to the above benefit of scaling reach, programmatic is one of the most cost-effective types of advertising that exists today.
Understanding the functionality and features of each platform will Beryllium a critical component of your programmatic success.
Understanding the key differences between SSPs, DSPs, and ad exchanges is crucial for navigating the programmatic landscape.
The latter sends an ad request to DSPs and Ad Networks which, if deciding to bid on ad, send the bids with check here maximum bid value along with location of advertising content.
Publisher Uses SSP: A publisher integrates their website or digital platform with a supply-side platform (SSP) to manage and offer their ad inventory to potential buyers in Tatsächlich-time.